Landmark Office Space Chosen by Reading College Cinematographer
The Blade Reading has provided the backdrop for a new film project by a Reading College student John Browning, who is studying for a Diploma in Art, Design & Communication. John wanted to capture the movement and behaviour of people using the building’s lift in a candid way, after being inspired by the film LIFT by Marc Isaacs.
John spent a week at The Blade, talking to occupants as they used the lift throughout the day. His film will share some of their stories, against the unique perspective offered by The Blade’s external lift.
Nick Turner, Asset Manager at The Blade, commented: “It’s been fantastic to be able to support John in this contemporary and exciting project. Many of our occupants tell us how proud they are to work in such an iconic location. We can’t wait to see the final film and share it with our team and occupants.”
John Browning, Reading College Art & Design student added: “I've always had a keen interest in film, and after seeing Marc Isaacs’ documentary, I was inspired to translate his concept to a local building. The Blade is such a distinct and modern structure, and I particularly liked the fact that the lifts were external. As the tallest building in Reading, The Blade provides a unique view of the town, and although my film’s perspective is different to Marc Issacs’, who filmed people entirely in an internal lift, I felt having the additional view of a recognisable location would give an extra dimension to my film.”
Inside The Blade by John Browning is available here:
LIFT by Marc Isaacs is available here:
Subscribe to newsletter
Subscribe to receive the latest blog posts to your inbox every week.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
You may also be interested in
5 min read
Inward Investment: Why Now is the Right Time to Choose Reading
Reading is buzzing right now and it’s easy to see why. Whether you’re looking at the latest reports from property experts Savills and Knight Frank or reading the annual health of the economy report from PWC/Demos, you’ll see that Reading is ticking all the boxes for residents and businesses alike. Strong growth following the pandemic, an exciting social scene, many leisure amenities and plenty of prime commercial space are just some of the key reasons why more companies are choosing to invest in and relocate to Reading. Recent developments and a focus on infrastructure have helped make Reading a well-connected and easily accessible centre for living and working. The arrival of the Elizabeth Line, which puts Reading and Central London within one hour of each other, has clearly delivered many of the highly anticipated benefits. The promise of the line drove high levels of commercial space uptake when other centres were on the decrease. However, the real draw has to be the holistic mix Reading offers for dynamic companies looking for new space, expansion opportunities and a highly skilled economy.
Reading’s Growing Importance as a Centre for Business
Reading has long been a successful centre for business, largely due to its location. Sitting at the heart of the Thames Valley, surrounded by major business parks and with easy access to motorway and airport connections, it’s clear why many household names and blue chips have chosen the area for their UK, or even global, base. But even with such a strong pedigree, the last few years have seen Reading grow in prominence and attract more than its fair share of new occupiers. And with good reason, particularly as the town has much to offer both established and new businesses.
As a landmark building and centrally located, The Blade is one of the most desirable business addresses in the Thames Valley. We’re proud custodians of the building and love the rich and diverse range of companies that call it home. But it’s not something we take for granted. Earning and maintaining a top spot in a highly competitive market takes work and the people best placed to determine whether we’re still pushing all the right buttons are our occupiers. So, we’re pleased to share the first insights from our 2023 occupier survey.